Coaches vs Cancer

Coaches vs. Cancer is a nationwide program developed by the American Cancer Society and the National Association of Basketball Coaches.

In the fall of 2016, we created the “Play For Us” campaign, our very first national effort. The premise was simple: we asked today’s most prominent college basketball coaches to do what they do best: recruit, inspire and more importantly, motivate.

The campaign was executed throughout multiple media outlets including TV, Radio, Social Media, Digital and PR.