Dräger

Dräger, an international leader in safety technology and fire fighting equipment, asked us to create a campaign to raise awareness among the firefighters, about the importance of wearing the right equipment at all times.

We created a mailing directed to 95 Fire Stations in the Houston area, composed by: A set of posters (3x) of the campaign, which portrays the fire fighters need for being cautious and counting with the right equipment. A letter to introduce the campaign goals and Dräger’s role to help achieve them, which also works as a door opener for the Sales Force.